2X
Sales doubled in one month
A UK Shopify brand went from £10.2K to £20.8K in gross sales, June to July, while ROAS improved. See the full case study ↓
Research-Led Meta Ads for Ecommerce Brands
Get 20% More Sales From Your Meta Ads in 90 Days
Without increasing your ad spend.
For ecommerce brands spending $3,000+/month on Meta ads. We research your market, uncover fresh ad angles, create and test new creatives, and manage your campaigns to help generate more sales from your existing budget.
12+ yearsRunning Meta ads since 2014
$2.4M+Sales for one jewellery brand
22,700+Orders for one brand
2XSales in one month
Sound familiar?
Spending on Meta ads but sales aren't growing?
I'm running ads, but sales aren't coming in like they should.
My cost per purchase keeps rising, and my ROAS is stuck.
I paid an agency or freelancer, burned money, and still don't know what's wrong.
Why it happens
It's not your product. It's your ads.
Meta now picks your audience automatically. What it needs from you is new, different ad angles to find new buyers.
Most brands keep running the same few ads until they burn out, with no one researching what's actually working in their market.
What it costs you
- ✕You pay more for every sale, every month.
- ✕You start doubting your product, when the ads are the problem.
- ✕Competitors scale past you while you wait.
The solution
The 2X Research-Led System
A simple system that keeps fresh, tested ads flowing into your account, so you get more sales from your ad spend.
1
Audit
We review your ad account, tracking, current ads and funnel.
2
Research
We study what's working for your competitors and what your customers really care about.
3
New angles
Fresh ad angles every month, built from the research, not guesswork.
4
Creative at scale
50–100 static ad variations to test those angles properly.
5
Video scripts
5 scripts + 10 hooks for your team or creators to film.
6
Test & scale
We cut losing ads fast and scale the winners safely.
7
Monthly reports
Spend, purchases, cost per purchase, ROAS and revenue. No guesswork.
See what's holding your ads back
Book a free live audit of your ad account on Zoom. We'll show you exactly what to fix.
Get your free audit →
Every month
What you get
Everything you need to keep your Meta ads fresh, tested and scaling.
50–100Static adsVariations across new angles
~5New ad anglesBuilt from market research
5 + 10Video scripts + hooksReady for you or creators to film
Market & competitor researchWhat's selling in your space
Full Meta ads managementTesting, scaling, daily optimisation
Landing page & offer feedbackSo clicks turn into sales
Monthly performance reportAlways know where your money goes
20%Sales growth targetIn 90 days at the same ad spend, or your 4th month is free
Our work
Real brands. Real growth.
Real numbers from ecommerce brands we've worked with. See the work and judge for yourself.
$2.4M+
Jewellery brand, 5 years
$2.46M in gross sales and 22,700+ orders while we ran their Meta ads, from 2021 to 2026.
£186K
Jewellery brand, from launch
Grown from almost zero to £20K+ months in under 2 years, with 3,400+ orders.
+122%
Gross sales in 30 days
Revenue more than doubled in one month, with orders growing from 433 to 793 and net sales up 124%.
Brands we've scaled include jewellery, mobile accessories, cosmetics and more.
Case study · UK Shopify brand
Sales doubled in one month, and the ads got more efficient
Most brands see results drop when they scale ad spend. Here, Meta ad spend went up 84% while sales went up 107%, so every £1 on ads brought back more than before.
| Metric | June 2026 | July 2026 | Change |
|---|---|---|---|
| Meta ad spend | £3,821 | £7,020 | +84% |
| Total sales | £9,898 | £20,465 | +107% |
| Gross sales | £10,152 | £20,806 | +105% |
| Orders | 183 | 369 | +102% |
| ROAS (total sales ÷ ad spend) | 2.59x | 2.92x | +13% |
| Ad cost per order | £20.88 | £19.02 | −9% |
June 2026 Before
July 2026 After
Real, unedited screenshots. Click any image to view full size.
More proof from our clients' dashboards
Real screenshots from Shopify. Click any image to view full size.
What clients say
Brand owners who trust 2X
We tried running Facebook ads ourselves for months but couldn't get consistent results. The team at 2X Advertising helped us understand what was going wrong and built a much better strategy. Really happy with their approach and communication.
What I appreciate most is that they focus on actual sales, not just clicks and impressions. The team knows what they're doing when it comes to Meta ads, testing creatives and scaling campaigns. Definitely worth working with.
Finding a reliable marketing agency isn't easy. We've worked with others before, but Sikander has been much more transparent, and he or his team keep us updated and are always available when we need something.
Really impressed with the level of detail they put into our campaigns. From testing different creatives to improving our retargeting strategy, everything feels well planned. Great team to have on your side.
Our guarantee
20% More Sales in 90 Days, or Your 4th Month Is Free
We help ecommerce brands spending $3,000+/month on Meta ads break through their sales plateau. We research your market, develop fresh ad angles, and manage your campaigns to turn more of your existing ad spend into sales.
If we don't achieve the agreed 20% sales growth target in 90 days at the same ad spend, your 4th month of management is free.
Applies to our Done-For-You Meta Ads package, subject to the agreed guarantee terms. Read the guarantee terms.
Founder, 2X Advertising
About
Meet Sikander Karim
I've been running Facebook & Instagram ads for ecommerce brands since 2014.
Over 12 years, I've seen every algorithm change, and I've helped brands grow through all of them. With my small, focused team, I work on every account personally. No junior account managers, no disappearing after month one. Just research, creative and ads that sell.
- 12+ years of Meta ads
- Ecommerce focused
- Research-led creative
- Founder on every account
How it works
Three simple steps
Step 1
Book your free ad audit
A quick 30-minute call to understand your brand and goals.
Step 2
Live ad account audit
On Zoom, you share your screen and we review your ad account together, finding exactly what's holding your sales back. No access needed.
Step 3
Start your Meta ads management
We research, create, launch and scale your ads, with a monthly report on every result.
Pricing
Ways to work with us
Simple, transparent pricing. Monthly plans have no minimum term, and your ad spend is always paid directly to Meta.
1:1 Strategy Session
For founders who want expert eyes on their Meta ads.
$300one-time
- 90-minute session on Zoom
- Live review of your ad account
- Clear strategy and next steps
- All your questions answered
Done-For-You Meta Ads
We run your Meta ads from start to finish.
$1,000/month
or 20% of your monthly ad spend, whichever is higher
$1,000 paid in advance to start. If 20% of your ad spend is higher, the difference is invoiced at the end of the month.
- Strategy
- Creative direction: copywriting & video scripts
- Static ad creative production
- Campaign launch
- Ongoing optimisation
- Scaling
- Monthly reporting
- 20% more sales in 90 days, or your 4th month is free
Done-With-You Consulting
For brands that run their own ads and want an expert guiding them.
$600/month
- 4 one-hour calls a month
- Analysis of your account and results
- Step-by-step guidance on what to do next
- You or your team implement
FAQ
Questions, answered
Who is this for?
Ecommerce brands spending at least $3,000/month on Meta ads who want to grow sales without guesswork.
Do I need to sign a long contract?
No. It's a simple monthly retainer with no minimum term. To qualify for the 20% guarantee, you'll need to stay with us for the full 90 days.
How does the guarantee work?
If we don't achieve the agreed 20% sales growth target in 90 days at the same ad spend, your 4th month of management is free. It applies to the Done-For-You package. See the guarantee terms.
Who owns the ad account and creatives?
You do. Always. Your ad account, your creatives and your data stay yours.
Do you make the videos?
We write the video scripts and hooks based on our research. Your team or creators film them, and we turn them into ads.
How much does it cost?
Done-For-You Meta ads is $1,000 a month or 20% of your monthly ad spend, whichever is higher. You pay $1,000 in advance to start each month, and if 20% of your ad spend comes to more, we invoice the difference at the end of the month. Done-With-You consulting is $600 a month, and a 90-minute 1:1 strategy session is $300. See all packages.
What happens on the free ad audit call?
It's a 30-minute Zoom call. You share your screen, and we go through your ad account together: spend, structure, tracking and creatives. You'll leave knowing exactly what's holding your sales back and what to fix, whether or not you work with us. No account access needed.
Ready to grow your sales?
We help ecommerce brands generate more sales from the same Meta ad spend through research-backed creatives and expert ad management. Book your free ad audit to see what's holding yours back.
Get Your Free Ad Audit